Frequent Questions About SMS Marketing

Can you explain how SMS Marketing works in greater detail?
All you need to understand are three terms - Short Codes, Keywords, & Messages. A Short Code is a short phone number that people can send text messages to - something like 123123. A Keyword is a word that resides on that short code, that allows customers to interact with you. So a user would text 2FOR1 to 123123 to receive a text message back with info on a deal. You capture the consumer's phone number, and can then send them marketing text messages to them in the future.

Click here to see an example of a Keyword, a short code and messaging in action.

I see how SMS Marketing works for my customers. How do I make money?
As you sign up clients for your SMS Marketing business, you'll charge them for Messages, Keywords, and optional monthly packages. We don't require you to purchase Messages and Keywords when you start. Instead, when your clients and customers make purchases you simply earn the difference between our costs and your prices.

Explain the license to me in detail. What are we talking about here?
What we give you when you license our SMS Marketing system is a sophisticated, industry leading web application. Your business is what is called Software as a Service (SaaS). What does that mean? The entire business runs over the web. There is nothing to install. Anyone with a web browser can run the business; anyone with a web browser can create an account and use your business. SaaS? What are you talking about? Think Hotmail, Gmail, Salesforce. These are all sophisticated pieces of software that run over the web - just like the SMS Marketing application that you'll be running.

This sounds complicated. What sort of technical skills do I need?
Don't Panic! If you can send an email, or browse the web, you can manage your SMS Marketing business. Everything is done through our point-and-click interface. We manage the server where your application will run. The software itself does all of the heavy lifting: creating accounts, billing, sending and receiving text messages and email notifications. Again, if you can send an email, you can do this.

What about pricing? How much can I earn?
See that calculator to your right? Try it out. We allow you to set your own pricing, so it's up to you how high you want your margins to be. All we require is that you charge a minimum of 5 cents per message - which translates into a minimum profit margin of 40%. Other companies in the industry charge you 7 cents a message. Our lower prices allow you to compete on price with the largest SMS marketing companies in the country.

How can we offer such low prices? The simple answer is that we're the biggest participant in the SMS Marketing industry - which means we have tremendous economics of scale.