SMS Marketing Plan Ideas

Compliment Your Existing Business' Services

Already have a successful business? Want to generate additonal revenue from your customers by offering a valuable service? Your own SMS Marketing license is the ideal way to do so. Check out the following list of industries who have already successfully integrated SMS Marketing into the services that they offering their existing customers:

• Local Marketing Agencies
  
• Credit card processing companies
  
• Internet Service Providers
• Hosting Companies
  
• Printing Companies that work with small businesses
  
• SEO / SEM Internet Marketing Companies
  
• Email Service Providers (ESPs)
  
• Voice Over IP / IVR Secvices
  
• Domain Registrars
  
• Direct Mailers
  
• Digital Signage Companies
  
• Customer relationship management (CRM) Companies
  
• Loyalty Program Service Companies
  
• Payroll Companies
  
  

Build A New SMS Marketing Business With Our License

You don't need to have an existing base of clients to start building a successful SMS marketing business. SMS Marketing, throughout the entire recession has been growing by leaps and bounds. The value proposition is simple: reach your customers anywhere they go, in the palm of their hand. Text messaging is the most personal, direct form of marketing ever deployed.

Think about it this way. You're at a restaurant, chatting with the manager. It's a slow, rainy night. Pull our your mobile phone. Send a text message to a demo Keyword that you've set up. A few seconds later a coupon for 10% of their next meal arrives on the phone. Now you tell him that the customer's contact information has been stored - so on the next slow night he simply texts his customers a special offer to come in to the restaurant. The value proposition is dead simple, and it applies to any vertical.

So who will use your SMS Marketing system? The short answer? Anyone & Everyone. There's a reason that the mobile marketing industry is exploding right now - small businesses, mom and pop shops, non-profits and everyone in between is realizing that mobile is an essential component of their marketing spend. Here are a handful of verticals that are rapidly adopting SMS marketing:

Salons/Spas

• Invite customers to join the SMS list to receive weekly professional beauty tips
• On a rainy day, send a coupon for 25% off all services
• Send out appointment reminders and let clients text back with requests, questions or cancellations.

Concerts

• Invite fans to text in during the show to receive limited edition tour litho when they show their auto-reply text at the merchandise booth.
• Run a contest during the show where people text in to join and five lucky people will win backstage passes to meet the artist after the show.
• To boost ticket sales, send a mass text with a 20% off promo code for all online ticket sales

Fairs/Festivals

• Send a coupon leading up to the festival offering 10% off tickets “this week only”
• Hold a contest where attendees can text in a keyword for a chance to win free tickets and merchandise from sponsors.
• Send on-site reminders during the festival to let attendees know the times and places of certain acts and entertainment.

Restaurants

• Offer instant 2-for-1 appetizer coupons to customers who join the text list. Put this call-to-action directly on menus and table tents around the restaurant.
• Run a weekly giveaway where one lucky text subscriber receives a free dinner for two.
• Fast food restaurants can send a coupon for a free item to all subscribers 30 minutes before lunch time.

Real Estate

• House hunters can text in a unique code to the number 313131 for instant property information.
• Requests for a phone call and other messages from potential buyers can be forwarded to an email address or cell phone, giving you instant lead generation.
• Save client contact information in a database and send new listings via text message that fit their criteria.

Churches

• Send inspirational messages, event reminders, donation requests, youth group trip reminders and more!
• Using a keyword, have congregation members text in anonymous prayer requests.
• Create multiple subscription lists to categorize group members and staff.

Non-Profits

• Include our online widget on a website, any social networking profile, and email blasts to increase exposure of the text messaging program.
• Send reminders about events, donations, volunteer opportunities, application processing, and much more.

Sports Teams

• Send text messages to die hard sports fans with player updates, scores, etc.
• Generate extra income with sponsored messages from advertisers
• Implement text-to-screen so fans can text their comments to a live screen during games

Political Campaigns

• Invite voters to join the text messaging service to receive voting reminders, volunteer opportunities, fundraising and campaign news, events and much more.
• Create multiple subscription lists to organize voters by demographics, geographic locations, age, etc.
• Import a list of volunteer and campaign managers’ cell phone numbers to allow for quick and easy internal communication.

Trade Shows / Conventions

• Build a list of subscribers in the weeks leading up to the convention by having attendees and exhibitors text a KEYWORD to 313131 and using the web widget
• During the convention, host daily giveaways provided by sponsors. Send out “winning” text messages every hour to keep attendees engaged.
• Send last-minute announcements about schedule changes to attendees and exhibitors